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Find the Right Customer with an Avatar Guideline

Hello Neytiri !!!

This is a very late article coming out from my side. Back to Back Birthday and New Year’s Parties drained me physically for two days. The deadline was past by and with it, the energy and the motivation to compile the article.

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Starter Menu !!!

A post shared by Hemanth Achamveedu (@askhemu) on

Serves me right, for delaying the creation. Prior, to this blog only two you tube videos existed on the topic. They do not qualify as main Assignment material.

Time to move on to the assignment article. I request the viewer to turn all notifications off by putting your devices into DND mode. The first lesson of class 2 highlights the need to stay focused on the task at hand. { Reading my blog }

Learn > Do > Teach

Top mentors all follow this model in their lesson delivery. Some salient advantages are :-

  • Build knowledge by explaining the material to someone.
    • Practice in a safe zone.
    • Exchanging ideas to sharpen the intake.
  • Develop essential social-emotional learning skills.
    • Inter-personal trust.
    • Confidence in public speaking.
    • Communicating thoughts effectively.
  • Leads to long-term retention and deeper learning.
    • Lesson is retained longer.
    • Instantly using the lesson.
    • Apply the knowledge over the whole lesson.
Yes, my first video is on Learn – Do- Teach !!!

Thank you, for watching the entire video. I hope my limited demonstration was able to convey the working nature of the model.

A Mistake now, is a future Benefit

This internship is the right time, to pursue a new creative activity. We are given the licence by Deepak Sir, to let those creative juices flow. Why not !! Lets express our abilities and grow together. Video-creation and Post generation were the activities I did.

  • For every assignment, a minimum of two videos are being shot and uploaded on my channel
  • Posting in the group on assignment related to the topic

Contrary to the low engagement , I have received plenty of constructive feedback. Pointing out mistakes in my content that I can rectify them in the future. Gained more friends and grew my skills from these activities. Valuable lessons learned from this post creation exercise.

Effective Conversations, Market Better !!

Marketers always aim to strike up an engaging conversation with a lead. They build-up the value of the product along the way. Demonstrating the product adds to the value. Influencing the conversion from a lead to a customer.

There is no shortcut to a perfect sales pitch. Each lead must be taken for merit and handled creatively. There are leads who chase style over economy. Others are content with budget comfort. It falls to the marketer to engage with the lead and drive them to desired product.

Lead wants Benz or Corolla ? Engage with them and promote accordingly.

Authenticity is King

The most recent example of an authentic sales pitch which revived a failing product was the ” Share a Coke ” campaign. By adding common surnames / local flavour they built a deep connection with the community.

To bring out the authenticity factor in our presentations, we need to identify the customer who we have to market to. Such a process is called finding the Customer Avatar.

Defining the Avatar for my niche ” Learn Online Tutoring “

Where are you going ?? Watch the video in full !! My mission is to help the weakest candidate become better in 21 days !!

  • A Good Marketer understands his avatar and presents a product fit for a set requirement.
  • Uses multiple avatars to identify core areas that can be catered to
  • Customized material for each target area
  • Funnel leads into the sales page
    • Explain more about value
    • Present the purchase to have more worth
    • Offer tempting discount
    • Include multiple payment methods for ease
  • Thanking the customer for the buying decision

Focus on Core Areas, Not the entire universe !

The Customer avatar is key. Without a Guideline, the search will be aimless and delivers low quality leads. With a targeted survey form, It is possible to narrow down your target audience.

Now, to the main event !!!

Prospective Audience for Online Tutors

After conducting over 200 Candidate interviews, I have narrowed down my audience into 5 core areas. These areas constitute the vast majority of candidates who clear interviews effortlessly. My focus is to build the community with an initial audience of growth-oriented people.

Scaling up can be done by including the target areas of candidates that do not clear the interviews easily. The focus will be on this sector as their principles resonate with mine.

1. Married Homemakers

Case Study : Madhavi Rao

After marriage , these women / men have taken up the responsibility of managing household duties. They are coming to Online Tutoring with a motivation to assist the main breadwinner in running the house.

The key pain-points of this target audience are :-

  • Fear of facing camera
  • Fear of speaking to a virtual person
  • Attrition in subject proficiency
  • Juggling Household and Tutoring duties
  • Lack of general awareness about Online Tutoring

Here is the customized sales pitch that I’m delivering to a Customer Avatar -> Married Homemaker

2. College Graduates

Case Study : Jack D’Albert

The College Graduate audience consists of candidates who are coming to Online Tutoring with a passion for teaching looking to make an extra buck. They view the profession as a part-time working opportunity.

The key pain-points of College Graduates are :-

  • Fear of committing mistakes
  • Lack of self-belief and confidence
  • Considers subject proficiency as a requirement
  • Juggling Academic and Tutoring duties
  • Lack of general awareness about Online Tutoring

Here is the customized sales pitch that I’m delivering to a Customer Avatar -> College Graduates

3. Retired Professors

Case Study : Sreeshma Balakrishnan

This audience features people having decades of teaching experience in schools / colleges . They are coming to Online Tutoring looking to take-off from where they left off ( classroom lecture ).

The key pain-points of Retired professors are :-

  • One-sided subject presentation
  • Does not stop to ask for questions
  • Drone mentality towards teaching
  • Pushes their experience to request higher pay
  • Lack of general awareness about Online Tutoring

Here is the customized sales pitch that I’m delivering to a Customer Avatar -> Retired Professors

4. Caretaker of Dependants

Case Study : Rajan Thirumagal

Family-oriented people who have quit their full-time jobs to take care of ailing dependents or growing children populate this audience. They are service minded people who sacrificed their professional career for the good of the family.

The key pain-points of Caretaker of Dependents are :-

  • Fear of committing mistakes in class
  • Lack of self-belief and confidence
  • Doubts in Lesson Preparation
  • Juggling Nursing and Tutoring duties
  • Lack of general awareness about Online Tutoring

Here is the customized sales pitch that I’m delivering to a Customer Avatar -> Caretaker of Dependents

5. Full-time Online Tutors

Case Study : Siddhesh Malhotra

Full-Time Online Tutors are the cream of the crop. With years of Experience , they find no difficulty in clearing interviews and making it into companies. However they face some core issues which are keeping them confined to a style of living.

The key pain-points of Online-Tutors are :-

  • Social stigma about Online Tutoring
  • Unstructured wealth management
  • Poor family communication
  • Withdrawn from public appearances
  • Nesting inside a comfort zone

Here is the customized sales pitch that I’m delivering to a Customer Avatar -> Full-Time Online Tutors

Conclusion

Creating the customer avatar was one of the most constructive activities that I have done to date. I had been sitting on this gold mine of data for 2 months now. The time it took me to analyze and digest the information present was well worth the investment. The result is magical

Thanks to Deepak sir, Its now Okay to be awkward and uncomfortable.

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